Author: Nicole Marsh

Meet Emily Bonneau, Project Manager with Imprint Group

Today we’d like to introduce you to the lovely Emily Bonneau, one of our Project Managers here in Denver, also dubbed “The Spark.”

She’s been with Imprint Group for five years now and continues to push the envelope with each and every project she takes on. When Emily is leading the charge on your event, you know you’re working with one of the best! And who wouldn’t want to hear her do a TED Talk?!

Filed under: Colorado, Destination Management

Silent Disco

Silent Disco is guaranteed fun for any party!

Whether you’re in a library or full blown night-club, let silent disco transform your event. Our silent disco allows all of your guests to be out on the dance floor while listening to the music station of their choice.

How Does Silent Disco Work?

We provide three stations for your guests to choose from. One station to jam along with the DJ and two other channels with playlists of your choice that guests are sure to love!

Take your silent disco to the next level with 3 live DJ’s spinning on each channel for the ultimate dueling DJ’s experience!

Each channel is associated with a different color so your friends will know which station you’re grooving to and switch over to hear what you hear!  Perfect for venues or locations with noise restrictions, silent disco works for any type of event – large or small.

For more information, please call us at 303.337.1800 or Submit an Online RFP

Filed under: Live Music and Entertainment

Meet Lauren Harwell, GM of Imprint Las Vegas

We are thrilled to announce that Lauren Harwell has taken on the position of General Manager in our Imprint Las Vegas office! For those who know Lauren this will not come as a surprise, as she is everything you would want in a representative of Las Vegas.  Her standard of excellence and love for the city is unmatched. On top of that, her personal brand is something that any company would cherish.

Her ties to the community run deep and that is just one reason why we like to call Lauren the “Game Changer.” Take a minute to get to know her and the amazing Imprint Team that she manages.

More about the services of Imprint Group Las Vegas

Filed under: Creative Branding & Design, Destination Management, Las Vegas, Nevada, Production, Things We Love

The Digital Hybrid Way of Events – A Live Virtual Event Experience

The Hybrid Way - The case for digital hybrid events

The Case of Digital Hybrid Events

For all the changes the COVID-19 pandemic has brought with it, one of the lasting ones is a required shift in how we conduct business, meetings, and conference experiences.

As the world charts a path back, it must be acknowledged that “normal” has a new definition.

Digital services and media are not new concepts in the event production space, but with the proliferation of technologies to make digital meetings more accessible, engaging, and informative, the demand for skilled partners capable of navigating the divide between in-person and virtual productions has never been greater.

Digital hybrid events are no longer just an alternative or “Plan B” to the traditional meeting.

Hybrid events are, quite simply, a mix of live and virtual events – and are more popular now than ever. 

The Center for Exhibition Industry Research (CEIR) reported in January 2021 that exhibition organizers see long-term value in digital events.

Although most of the initial surge in digital events can be attributed to COVID-19, the findings from CEIR’s “Report One – Anatomy of Virtual Events and Financial Outcomes,” released January 12, 2021, show that nearly three-quarters of the respondents indicated they plan to continue their digital event efforts even after in-person events are back in the forefront.

“More than two-thirds of executives shared an expectation that their physical events will have a larger digital component for the foreseeable future.”

Related: Digital Events 101 Guide & Best Practices for Virtual Meetings

What might the digital and physical landscape of a hybrid event look like?

Apart from the obvious live streaming of in-person content, the digital enhancements that can be applied to a physical space and content can come in many forms.

Examples of hybrid event inclusions may include:

  • health screening and check-in apps that enable clear communication of event health policies and safety protocols,
  • pre and post event surveys that both physical and virtual attendees can complete on their smartphone,
  • exclusive online-only content, entertainment, and networking & social engagement opportunities.

These are just a handful of the possibilities that can exist to help communicate your company’s message and bring your audience together, whether they are in a 20,000 sq ft ballroom or their make-shift office at the dining room table.

Related Resources:

Ready to simulate a physical event with stunning virtual lobbies, chatrooms & digital content for a stunning digital event experience?

Contact Imprint Group today and let’s begin brainstorming.

Filed under: Creative Branding & Design, Destination Management, Meetings, Meetings and Events, Virtual Meeting

Meet Leslie Servantez, Imprint Group’s Fearless CFO

Today we are highlighting the work of Leslie Servantez, our fearless CFO! Leslie has been with Imprint for over a decade now and in that time has had an immeasurable impact on the company and its prosperity.

Even when buried neck deep in spreadsheets and financial reports, she always manages to stay positive and acts as a guiding light for the rest of the team. Thank you for everything that you do, Leslie! 

Filed under: Production, Things We Love

General Session Entertainment 101 to Kick Things Off With a Bang!

Do you need General Session Entertainment for an upcoming meeting, conference or event?

Imprint Group can help!

Creative and custom are our jam. Here are the questions we always ask from our years of experience in producing superior entertainment and custom content to meet your budget, creative vision, and event goals.

  • Time. Identify the time you need to get your message across. We suggest no longer than 10 minutes. Our experience shows that it’s best to produce high-energy general entertainment in the length of 3 – 5 minutes. 
  • Content. What happens after the production? Does this lead into a speaker, awards, etc? 
  • Branding. What branding do you want to have customized and incorporated into the look, feel and lyrics you want to get across to guests? 
  • Production. We devote at minimum, four (4) hours of rehearsal time with a tech team in advance of the performance to make sure everything goes off as planned.

Here is a sample video Imprint Group has put together to show you how amazing General Session Entertainment can be and to get your guests hyped for the conference, meeting or event.

General Session Recap from Imprint Group on Vimeo.

Filed under: Colorado, Creative Branding & Design, Florida, Las Vegas, Live Music and Entertainment, Meetings, Meetings and Events, Multi-day Conference, Production

15,000 Person Cross-Country Transportation Program Planned by Imprint Group

Presented by FOCUS, the Fellowship of Catholic University Students, SEEK2019 is an adventurous event that took place in Indianapolis, IN from January 3-7, 2019.

The event is a gathering of over 15,000 college students, missionaries and church leaders as part of campus groups traveling from all points across the country. Over one-third of the attendees arrived by chartered motorcoaches, which we arranged. 

Our client’s goals and objectives were to offer member campuses a single-source for their transportation needs while maintaining a fair price to budget-conscious students.  Safety was also a top priority as the journeys are long.   

The role of our company was to communicate directly with campuses, obtain their needs and then source, plan, strategically route and manage the entire bussing process.  In total, we transferred 5,114 students on 98 buses originating from 60 campuses across the country – tallying 121,528 miles traveled! 

Coaches traveled from as far as Washington State and Virginia, with the longest trip originating from Eastern Washington University in Cheney, WA – over 2,000 miles and nearly 30 hours of drive time each way. The University of Nebraska Lincoln had the largest single caravan with seven full size coaches. 

For those campuses with the longest journey or those that served as leadership campuses, travel began on January 1 and continued overnight to join a well-choreographed arrival process.  This year, we asked each campus liaison to activate an app that allowed us to track buses as they made their drive across the U.S. This provided timely data as the hotels pre-key the rooms and deliver key packets aboard each coach upon arrival.  

The overall program included numerous challenges and parameters, which we faced during the logistical planning portion of the program.  These included: 

  • Our client tasked us with sending an initial survey out to all campuses to gather estimated ridership and routing, followed by customized quotes and contracts for each campus. This resulted in 60 separate agreements to negotiate, review and approve. 
  • A coordinated bidding process to source buses from 22 states, including full vetting and due diligence of each bus company. In some locations we solicited up to five competitive bids to determine the best overall carrier to balance safety and comfort with budgetary requirements.  Executed agreements, additional insured certificates, driver names, numbers, etc. were gathered from each company chosen.  
  • A detailed master routing plan that included 60 different pick-up times and locations, timeline management of 60 simultaneous trips, pre-coordination of adequate stops for drivers (each bus company had their own requirements, in addition to federal and state laws), vetting and coordination of meal stops and, in many cases, pre-planned driver rotation/swap-out plans. 
  • Securing 98 driver hotel rooms nearby the HQ hotel and sufficient parking for 98 full-size motorcoaches – this sounds way easier than it was!  We also had to coordinate driver gratuity pick-ups, handing out over $31,200 in cash, which required working with a local bank to secure as none of our staff wanted to travel with that much money in tow!   
  • A detailed communication plan to the hotel for the arrival process, with all 98 buses set to arrive within a strict 4-hour window allowing for check-in in advance of the opening session.  Because we would be unloading nearly five buses in each ten-minute period, the plan had to begin with strategically setting the departure times from across the country to arrive in sequence and not all on top of each other.   
  • We then crafted a similarly, but very different departure plan for swiftly loading passengers and getting all buses on the road again within a few hours of the conference closing, communicating to and allowing those with the furthest distance to travel to board first. This also included reverse timing for all stops, restaurant and break coordination for the 98 buses!   
  • In addition to the over-the-road transfers, we ran an extensive shuttle over the conference days up to 17 hours a day.  Peak service daily had 26 buses moving between ten hotels.  We used local buses on arrival and departure days due to DOT regulations on driver hours, but on the middle days we utilized the over-the-road coaches and were able to save the client nearly $300k by negotiating the hours for no charge while onsite and providing the drivers a healthy gratuity for their time.   

Our client was thrilled with the outcome of our services.  Diligent planning and preparation in advance of the program paid off as the execution of everything was nearly flawless.  The additional convenience and cost savings realized from consolidating the efforts proved valuable to executives as they, without hesitation, have retained our services again for future years!    

Filed under: Colorado, Destination Management, Meetings, Meetings and Events, Multi-day Conference, Production, Transportation

“The Greatest Showman” Special Event Comes to Life

For the 10th consecutive year, our client turned to us to produce entertainment for their Beaux Arts Ball. 1,200 guests attended this $2M fundraising gala, being Denver’s most anticipated event of the year.

The Beaux Arts Ball is renowned for its dynamic theme, incredible décor and over-the-top entertainment where returning attendees come to expect a new year of the bar raised even higher.

Through a four-act entertainment production and a cast of 68, our team infused the sounds, sights, movement and euphoria of P.T. Barnum’s mesmerizing world, portrayed through the motion picture, The Greatest Showman.  

We worked for months to develop a unique adaptation of the motion picture, The Greatest Showman. Our team carefully selected songs from the treasured film that best reflected the overarching message that our client was seeking to portray: “What Makes Us Different Makes Us Special.”

Our creative team not only created a customized production that featured a cast and crew of 68, but was also heavily involved in partnering with the décor, catering and production partners to ensure that not only the client’s entertainment objectives were met, but that the entire event had a cohesive look and feel to support what the client wanted to achieve. With their trust, we built the show. 

The entertainment elements included four vignettes that were seamlessly woven throughout the evening’s schedule, starting with the guest’s entrance. Inspired by vintage circus advertisements, our design team worked to create memorable photo opportunities as guests enjoyed the cocktail hour in the foyer. Intricate, theatrical makeup and costuming were perfected to recreate some of the most recognizable characters from the film, of which we dispersed into the crowd to interact with the guests. This included the Three-Legged Man to The Bearded Lady… and everyone in between!  

It is always a challenge to engage the attention of 1,000+ guests, getting them to proceed to dinner in a timely fashion.

To achieve this and allow for the evening’s celebrations to remain on schedule, our creative team produced an exciting, high energy moment starting in the foyer and leading into the ballroom.

The lights dimmed to a glow, and a bright spotlight shined on the Ringmaster of the evening. As he broke into the song “Come Alive,” the other cast members from the photo ops joined in vocally from around the room.  The ballroom doors opened in unison to reveal the main ballroom featuring six live cirque acts, an additional cast of 20 dancers and a live band all singing, dancing and welcoming guests to The Greatest Show!    

After guests were seated for dinner the room fell to darkness and all that could be heard was a cadence of Stomp, Stomp, Clap, Clap, Stomp, Stomp, Clap, Clap. On the video screens were clips featured from the famous scene of circus goers doing this same cadence in unison, encouraging our audience to join in. A backlight dropped down on our Ringmaster and cast from the main stage, allowing the guests to only see their silhouettes at the start of the song “This is the Greatest Show.” 

Our experience in other facets of event planning also allowed us to take into consideration the other moving pieces of the event as a whole, ensuring a seamless event and production for the client.   

Filed under: Colorado, Creative Branding & Design, Live Music and Entertainment, Production, Special Events

Event & Technical Production is our Jam

BBYO, the largest youth organization in the country, called on Imprint Group to produce its four-day 2019 International Convention in Denver, CO over President’s Day weekend.

The convention brings together 6,000 attendees, the majority of whom are teenagers, to discuss and organize around positive change for their communities and across the globe. 

In a new city, with a constrained budget, Imprint set out to create a technical design fit for a younger generation and appropriate for major EDM talent, while also managing more than 262 speakers, presenters and performers who took the main stage or led one of the 45 breakouts offered daily.  

Attendees gathered to hear from speakers, presenters and performers ranging from Olympians to politicians, and experience live concerts with major headline acts. Imagine a national political convention planned by, and for, teenagers to get a better understanding of the scope and difficulty of the overall program and the importance of the technical production.  

Our client had a clear objective – create an MTV Music Awards-level show on a non-profit budget.

Attendees are teenagers, who spend thousands of dollars to participate in this experience and have regular exposure to concerts and production heavy awards shows or programming. The convention must be “cool” and feature exciting entertainment to sustain and grow attendance, thus relying on superior technical production to keep teens coming back.  

Our challenge was obvious – produce a show whose design is vitally important to the organizers and their future marketing efforts but do so with a budget where production is only 10% of overall costs.  

Our technical design featured a series of seven screens designed to look as if they were one continuous screen extending beyond the natural borders of the preset stage. The continuous look was important as sweeping animations moved from side to side across the room. 

The center screens were three 15×27 canvasses, flanked by two taller 12×21 screens, which featured the program speakers on IMEG. The two outboard screens, also 15×27, extended beyond the stage and were hung flush against the theater’s curved wall. An additional 10×10 LED screen was placed directly behind a custom-built podium that served as a step and repeat for branding on close-up shots.  

To fully utilize the 200+ feet of canvass, we flew seven 18k projectors, and had seven additional redundancy projectors. In years past, using other companies, our client had experienced major issues with A/V. Thus, we created multiple layers of redundancy so if any equipment were to stop, we’d be ready to move to plan B without compromising the show.  

In the end, the convention guests rated the show the best in our client’s history of the event and we are working feverishly to top the 2019 look and feel for 2020.  

Filed under: Colorado, Creative Branding & Design, Live Music and Entertainment, Production, Special Events

Innovative Events & Incredible Entertainment is What Imprint Group Does Best

The National Guard Association of the United States (NGAUS) chooses a different state each year to hold their annual conference. This year, they selected Denver, CO to host the 141st conference, which our team was honored to produce.

The Governor’s Reception is the main event, allowing the opportunity for the host state to welcome the more than 3,500 attendees to their outstanding destination. 

Our team created a “Rocky Mountain Adventure,” showcasing the region in all its glory. With this inspiration, our team implemented food and beverage, décor, transportation, venue management, audio visual production and entertainment to curate this unforgettable experience. 

This event helped support, highlight and enhance our client’s purpose – to help their committee shine and welcome the guests to their state. Attendees are active and retired military, spouses and supporters of the National Guard, meaning the event is a special opportunity to thank and show appreciation for those who have given their lives for our country. 

Our team transported 3,500 guests via motorcoaches from downtown hotels to Wings Over the Rockies, a former Air Force Base that houses a collection of both military and general aviation aircrafts. Activating over 18,200 square feet of the hangar and exterior parking lots, this “Rocky Mountain Adventure” became a beautiful evening. Entertainment included two bands, mechanical bull riding and cornhole competitions, live birds of prey, tasting stations and multiple photo opportunities.  

Event décor included bistro lighting over the outdoor space creating a beer-garden feel, specialty tables, linens, centerpieces and branded sponsor stages.  Additionally, we brought in perimeter fencing, portable restrooms and generators while also coordinating security, off-duty police and trash removal.   

Our team faced a many challenges during the event’s design and planning. Since NGAUS is a non-profit association who raises their own funds to support the event, our team was tasked with providing an incredible event on a limited budget.

We embraced this challenge, finding new and creative options to achieve the same “WOW” results.  Along the way, we had volunteers finding donations of items we had sourced and quoted as well as seeking out cheaper or alternative options.  We tactfully navigated that line, repeatedly, entrusting the committee chair in the value of the services and items we provided at the costs quoted.  

In closing, our team rose to the challenges of creating a fluid event from concept to execution. Throughout the process, we stepped into our roles as experts, guiding the NGAUS group of volunteers and committee members in an unforgettable event. In the end, our client received rave reviews and noted “this was the best Governor’s Reception we’ve ever had.”  

 

Filed under: Colorado, Creative Branding & Design, Destination Management, Live Music and Entertainment, Meetings and Events, Production, Special Events