Hard Mountain Dew Alien Abduction

This brand thrives on the delightfully bizarre, pulsing with an energy that's simply otherworldly. Why not an abduction? Perhaps our interstellar neighbors require a bit of liquid courage for their cosmic journeys.

Virtual

Number of Attendees

Arizona

Location

THE CHALLENGE

To orchestrate an encounter of the impactful kind with minimal earthly resources. A secluded spot under the stars becomes the stage, and only three weeks until transmission.

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THE APPROACH

Set coordinates for Arizona, where the skies are as clear as our mission. The live stream was beamed to thousands of earthlings, all eagerly anticipating the moment Baja Blast gets tractor-beamed into the unknown. It's fun, it's friendly, and just a tad eerie—exactly how they like it.