Tag: Imprint Group

Positives from a Recession?

No one has the crystal ball for what 2023 has in store for us.  In the event industry, I think everyone can happily agree that 2022 has been an amazing year.  However, what if we do have a large recession that is being predicted for Q2?  Hopefully, most everyone will have some liquidity in play from the 2022 event explosion that we all experienced.  If there is a downturn in the industry, what can we do from an anticipatory position?  

Here are a few things to consider:


During the pandemic, there were many excruciating things that happened. However, the one thing that was a benefit? Starting with a fresh slate – however forcibly that was thrust upon us.  When we experience a downturn no one wants to lay someone off, but a recession can provide an opportunity to recalibrate your workforce to be more in line with the grand plan.


Usually marketing is the first thing that people scrap when money is not flowing in. Well, I am here to tell you it should be the biggest target of your cash reserves.  You are going to have a lot more attention from companies that are temporarily standing idle. GRAB SOME OF THAT MARKET
SHARE.  Also, there is a drastic discount from platforms that want you to continue to advertise.  You can continue to do it, economically!


During a cool down, companies can develop new products that have been on the backburner for years.  During the Pandemic, so many “pivots” took place that created millions of jobs and revenue that would never have been realized without that extra bandwidth.  If a recession is coming, DIG IN!!


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Have you ever put an hourly value on your salaried employees?

When you start focusing an hourly value on a salaried employee, the energy on your company’s 80/20 (20% of your clients create 80% of your revenue) drastically changes.  I challenge every manager or business owner to ask a salesperson, “How many hours a day do you focus on reaching out to clients that represent what your level of client should be?”  

Columbia Business School did a study and determined that a typical salesperson only spends 90 minutes a day talking to qualified, vetted clients.  The rest of the time is spent checking emails, researching
clients, working on proposals, and general office politics.

Based on that, is that 90-min/day spent on a client, is it worth their time? Is it worth the perceived hourly value that represents them?  Does it represent what they are currently getting paid? Does it represent what they ultimately would like to get paid?

When you start making that mental shift, you will see an explosion of growth that you never could imagine.  Put it to the test and reply back. We would love to hear from you.

Chris Starkey, Co-Founder

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Why the “Why?

By Jeffry Denman, Creative Production Manager

As a relative newcomer to the events industry, one of the first things I found I could really connect to – and indeed had to connect to – was the why: the reason behind the event. I come from a long career in the theatre: as an Actor first, then as a Writer/Choreographer and finally as a Director. In that part of my career, the Why was behind every move I made. Why was my character saying what they were saying? Why did I want a dancer to perform a certain move? Why did I want the Lighting Designer to highlight a certain moment?

In theatre, and in all art, the why is where the artist meets the audience. Human beings are puzzle solvers, whether they realize it or not, and they will absolutely notice when something doesn’t add up. This is the difference between the Broadway show you LOVED and the one that was just, like….okay. So, attending to the why at every level is imperative if you don’t want to lose anyone.  I want to give them just enough information to keep them enticed and interested but I don’t want to give the whole store away. It makes for very engaging theatre. We like to say, the audience leans forward in their seat. That’s when it’s at its best.

Well, if we want our Event Audiences to do the same we have to be attending to the why. Events don’t generally have the luxury of a gathered audience, sitting in seats all facing the point of focus the way a theatrical show does. You may have multiple points of focus, the event may also a networking event not just the big immersive entertainment pop you’ve planned. That and countless other aspects are going to make grabbing their focus very tricky. But by staying close to the why we can do it. That’s why it’s the first thing I ask a client.

Then, we make sure that the theme is threaded through everything, including the production numbers,  the décor, the lighting and the….well you get it. It constantly reminds the participants that there is a greater meaning to the event.

Events, at their best, provide an escape from the quotidian aspects of our clients’ day and gives them an endorphic release (yes, I just made that word up. But all words are made up) while also framing it in their industry. It’s our job to meet them there and have exciting, engaging and interesting moments for them to interact with.

So, ignore the Why at your peril.

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DMC Network Insider Secrets: 48 Hours in Las Vegas with Imprint Group DMC

Come experience Las Vegas as we take you on a 48-hour brief tour of this amazing city to see all there is to offer. We’ve put together a sample itinerary of Las Vegas as it’s meant to be experienced. 

Las Vegas Destination Management Company, Las Vegas Event Planning Company, Las Vegas Corporate Entertainment

The Scoop: From Your Las Vegas DMC Insider

Welcome to the entertainment capital of the world! Las Vegas is an internationally renowned major resort city, global leader in the hospitality industry, sin city. Gambling, shopping, fine dining, dancing, entertainment, nightlife, sleeping… well maybe not too much of that! 

Las Vegas is one of the most visited destinations in the United States, and you can expect your next 48 hours to be nothing but outstanding in this energetic desert city.

Imprint Group is your Las Vegas destination management partner, knowing the special events industry and city inside and out. 

Here’s to letting the neon lights guide your way…

Read the full article on the DMC Network website here.

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