Author: Nicole Marsh

Preparing for the Worst – Advice for Planners facing a Natural Disaster

Corporate Event Planning Company specializing in Event Management & Destination Management Services for Meeting Planners in Denver, Florida & Las Vegas. Imprint Group

The everyday life of an event operations manager is never uneventful or boring. At Imprint Group, our job is to prepare for every scenario that could affect a client’s meeting or event. A motorcoach full of passengers breaks down, 50 extra people show up to a formal dinner gala, the fire eater performer sets the sprinklers off, and so on, those are just some of the things we think of in advance of our events. We can normally predict and plan for the worst, and try to control the situation at hand, but the one thing event production managers cannot control is MOTHER NATURE!

We can, however, predict various outcomes and create a series of backup plans to mitigate the issues we see coming.This is what Imprint Group does best – prepare!

Recently, Hurricane Irma made an unwelcome visit to Orlando. While the devastation could have been much worse, our city still had to deal with a fair share of problems including flooding, tree damage, and a widespread loss of power that lasted 7 days for some. Most of the businesses in the heart of the tourist and convention area of Orlando were back up and operating business as usual within 2 days of Irma’s visit. However, some of our hospitality partners outside this central tourist area and our nearby coastal partners in Port Canaveral weren’t so lucky and went much longer without power.

A few days after the Hurricane hit land, we had a series of group activities planned for a client whose group was visiting Orlando.  Imprint Group’s events included group activities outdoors at venues that had lost power. Both venues tried to assure us that they would have power back on by event day, but when we got two days out and the power still hadn’t returned, we went to Plan B that included moving venues and offering an alternative activity.  Ultimately the group had a great time at the alternate venue and the client was beyond thankful for a little planning ahead on our part.

Basically, at Imprint Group and within the event planning industry, have learned in my years of event operations, that while you always strive for a flawless and uneventful event, be sure to always plan for the “what-ifs.” In the instance of planning for an event that can be affected by a natural disaster like “Irmageddon,” as we called it here in Orlando, be sure to ask yourself and/or do the following:

  1. For outdoor activities, at what point do they make the decision to cancel and what conditions would cause the activity to be canceled (i.e. wind, rain, thunder, lighting, etc.)?
  2. For outdoor venues, do they have a rain location?
  3. Have you mapped out alternate routes to your event destination in case of closed roads due to damage or flooding?
  4. Is there a Force Majeure clause in your contract with the venue or vendor?
  5. Be sure to contact several back up venue/activity locations as soon as there is a threat of extreme weather and put those locations on hold in case you need to make the change. In addition, find out how much notice you must give them to contract the event.
  6. Contact all your vendors to make them aware of your back up venue and talk through any logistical concerns or issues.
  7. Keep calm, stay positive, and be confident, your client will know otherwise!

By Stacey Engelmann

Filed under: Destination Management, Florida, Meetings, Nevada

It’s All in the Details!

Imprint Group is a Denver creative agency specializing in creative branding and design. We create branded events that will bring your brand to life in a memorable way.

When planning any event, no detail should go unnoticed and at Imprint Group, we only focus on the details! Even the smallest detail can have a huge impact on your event and are key to success. Here are five of the most important details that often get overlooked that should be better focused on to ensure smooth sailing!

  1. Keep the peace at the loading dock! Ensure you know the rules when it comes to the venue’s loading dock. Small details that can be overlooked by those not driving the truck include clearance level, how many vendors can load in at once, truck parking, and other deliveries taking place that day. When vendors have to fight for space at the loading dock it can set the tone for some unhappy vendors. Happy vendors make for happy planners!
  2. Who has the power? It can be easy to forget how important this small detail is, but one blown circuit can lead to a blown event. Collect power requirements from your production team, caterers, entertainers, photo booth, etc. For caterers especially, make sure you understand their amp needs, but also what equipment they need that power for to ensure what they’ve requested is adequate. These requirements then need to be clearly communicated to the venue manager so they can advise on if there is enough power or if power drops are required.
  3. Ready, Set, Go! Be clear on start times for all vendors. If your vendor’s contract time is for 6PM, that’s the time they expect to start. All too often though, clients might want to be ready for doors at 5:45PM to account for the early birds. At Imprint Group, we always have doors ready 15 minutes prior (if not sooner), but make sure your vendors, entertainers and venue are operating on the same schedule. Sometimes this means additional fees, often in 15 minute increments, so make sure you’re on the same page!
  4. The day the music died. Noone wants a good party to end and music is the best way to keep the party going. If you go with a band, chances are, they’re going to require some breaks. It’s hard work putting on a great show, after all! Review set times and make sure you are comfortable with it. When the band breaks, keep the party vibe by playing some great background music. This will not only let the band recharge, but your guests can take a dance break and grab a cocktail. If you really don’t want the party to stop though, consider a DJ – they can usually play longer.
  5. Nothing is too small. We all do things differently and it’s important we communicate the smallest expectations. Small things that often go overlooked are rollups vs. place settings; set water vs. water stations; tip jars for a hosted event; bottled beer vs. draft, linen sizes– the list goes on and on. If you have a expectations on how something is presented or done, don’t assume that’s how the venue or caterer does it. It’s all about the communication!

By Loretta Howe, Operations Manager our “Smooth Operator”


Filed under: Destination Management, Meetings and Events, Nevada, Production, Special Events

Imprint Welcomes Tyler Anderson, Business Development Director

Colorado DMC | Florida DMC | Las Vegas DMC | Destination Management Company (DMC) and Corporate Event & Meeting Planing in Colorado, Florida, Nevada and Beyond! | Imprint Group

Colorado DMC | Florida DMC | Las Vegas DMC | Destination Management Company (DMC) and Corporate Event & Meeting Planing in Colorado, Florida, Nevada and Beyond! | Imprint Group

Imprint Group, formerly AXS, announced today that Tyler Anderson joined the team as its new Director of Business Development responsible for business growth, client stewardship and specialized marketing.

Anderson, who was recently named one of BizWest Magazine’s 2017 40 Under 40, joins Imprint from the technology and learning and development industries where he worked in business development for the past four years. Prior to his development work, Anderson managed events for various companies, including DaVita, across Colorado.

“We are very excited to welcome Tyler to the team,” said Chris Starkey, Imprint Group partner. “His energy and fresh perspective on our industry will help us identify, pursue and win more and more opportunities to serve clients in Colorado, Florida and beyond.”

Anderson is excited to marry his passion for events and business at Imprint Group.  “I’m thrilled to join such a diverse team of event experts with a dedication and passion for the work that’s unmatched,” Anderson said.  “The reputation of Imprint precedes itself as the locally preferred company for event transformation, a team that provides the all important value add and does it all in a fast, professional manner. I’m excited to help Imprint grow in the years ahead.”

Imprint Group is a full-service, experiential event group that seeks to create one-of-a-kind experiences for our clients… events with identity. We understand that every event is different, but to us, each is equally important. Our diverse team of industry experts have over 412 combined years of experience bringing energy, originality and unerring customer service to every event we produce. Clients recognize the Imprint Group difference through our high standard of professionalism and service, ensuring a consistent and flawless meeting and event experience, every time. Services provided by Imprint Group include:

  • Branding & Design
  • Destination Management Company (DMC)
  • Live Music & Entertainment
  • Event Production Services
  • Teambuilding
  • Tours & Attractions

Visit or call 1-303-623-1492 today to inquire about our services!

Filed under: Colorado, Destination Management, Florida, Meetings and Events

Planning Events Worthy of a President

DMC Denver

By Franny Starkey | General Manager.

Before I joined Imprint Group as General Manager, I spent most of my career in politics managing the schedules of governors, senators and the first family of the United States. It was an incredible honor, but also an amazing education on how to conceptualize and execute events and programs that had tremendous impact in the messages they delivered and the people they activated. Done well, events are tools used to achieve a greater goal, otherwise it’s just a waste of time and money.

Producing the schedule of a president or senator is a tremendous team effort involving communications and policy staff, not to mention security and external stakeholders. In politics, this effort is led by the “advance team.”  These are people who specialize in crafting the images and movements at any given event the president might attend. They travel ahead of the principal to work with security and local officials on the ground to ensure the schedule runs smoothly and the message of the day is understood.

After leading the advance for Michelle Obama’s recent trip to Denver in July, I thought about some of the most important lessons I’ve learned in my presidential planning career that can be embraced and applied for planners at corporations and associations across the country.

  1. Remember YOU represent your organization everywhere, always.

An event planner is an externally facing job, meaning you must work with outside vendors, interact with invited speakers or entertain attending guests. In all those interactions, it’s imperative that the planner remembers they represent their organization or corporation.  If the planner is rude or disrespectful, that reflects on their company and how the guest feels about engaging with that company moving forward. Behave and present yourself in the manner you want people to see you and your organization, even under the most stressful situations.

  1. Care about the visual.

For advance staff, a key job is to ensure the pictures and video coming from an event compliment and support the message being delivered because there’s typically a large media contingent in attendance. For most corporate planners, there are few events where you need to worry or plan for press, but that shouldn’t mean the visuals from the event don’t matter.  In today’s age of social media, every attendee is a member of the press posting online their favorite moment from the event. A good planner cares what those images look like because they understand those guests are serving as ambassadors for your organization and you want those images to carry your message forward. Prominently featuring your logo, lighting and ensuring the location, décor and beyond support the overall message are all important aspects of planning your event.

  1. Walk thru your event from different perspectives.

An event planner oversees the total experience they’re creating, so it’s important you understand how that experience will work and feel from a variety of perspectives. On an advance trip, the staff walks thru the event as if they were the principal, as if they were a member of the press or if they were a guest in attendance. For corporate planners, perhaps you’re walking thru as if you were a VIP, a Board member or an invited speaker as well as a general attendee. For each, is the process seamless and easy to understand? How easy is it to get to the bathroom for the principal vs the guest? How do they find their seat or get backstage? You’ll be amazed at the new questions or issues you discover when you dedicate time to experience the event in a variety of roles.

  1. Time is valuable.

Time is a limited resource that should be distributed intentionally and efficiently. A principal’s schedule is detailed to the minute to ensure that no time is wasted and we’re getting the most out of each day. An event planner should have equal respect for the time required to attend their event by an invited speaker, their guests and also for their vendor partners. This is managed through the event flow – schedule the setup time down to the minute, make sure the program is seamless, there are no needless breaks and the process to attend is organized.

Filed under: Meetings, Meetings and Events, Multi-day Conference, Production, Special Events

Imprint takes on Orlando!

Destination Management Colorado DMC and Destination Management Company (DMC) Corporate Event Planning Company Imprint Group

Imprint Group likes to surprise people, give them an experience they weren’t expecting, which means showcasing Orlando – the land of Disney and Universal Studios – can be difficult.  Research is my thing, I spend a lot of time finding the hidden gems and treasures of this city so we can provide our clients unique ideas and opportunities they never would have thought of on their own.  Orlando is so much more than our theme parks and colorful characters, it’s a playground for corporate clients who come to work and to play.  We’ve done our job well if we’ve created a rich, diverse, and extraordinary experience that inspires a return visit to this amazing sunshine state.

Imprint Group Is Your Orlando Event Planning Partner

What helps is our eclectic team – we have such different backgrounds and perspectives, all of which come together to provide unique solutions for the average corporate event. Within our team, we have members who love theme parks, they are the first in line when a new ride opens or they worked their for years, so have a deep knowledge of its offerings and the various logistics involved in planning a program there. We have our outdoorsy people who regularly experience Orlando’s outdoor adventures from Glow Kayaking to private island excursions or yoga on the beach. We have our urban millennials who eat out every night and are our resident experts on market dine-arounds, wine tasting or fancy smores overlooking downtown from a high-rise.  These are the types of experiences your typical Orlando visitor never thinks they might have, they leave and say “wow, Orlando was so much more than Disney and everything I thought it would be.” That feeling is the Imprint difference we strive to create when we talk to a client and propose our ideas and services; it’s the feeling that brings us to work each day and keeps us smiling.

We can’t wait to introduce you to Imprint Group Orlando!

by Shannon Rodriguez, Sr. Creative Solutions Manager


Filed under: Destination Management, Florida, Live Music and Entertainment, Meetings and Events

The Imprint Difference: From Disney to a Unique DMC

Florida's award-winning Destination Management Company & Orlando Special Events Company is known for it's top-notch event management, custom-designed meetings & incentives. Corporate Meetings and special events is what we do best!

Transitioning from a very corporate, 100k+ employee company to a 20+ employee company was a big deal for me.  Before I joined Imprint Group six months ago, I was working at one of, if not the most well-know Fortune 500 companies in the world – Disney. The experience was invaluable, it was exciting and helped shape me into the hard-working person I am today.

The Disney story started with a mouse and grew into a multi-billion-dollar phenomenon people save for years to experience. Disney is a unique entity, using its own home-built programs, world-class service, and business structure unlike any other. I worked as a Guest Experience Manager, or as most know it, a Front Desk Manager for five years. This is a really challenging job, I quickly grew a thick skin and learned to deal with a wide array of issues I never could have dreamed of. The skills I learned in guest service, problem-solving, creative thinking, cast recognition, theming, and more have transferred beautifully to my new position here at Imprint Group as a Creative Solutions Coordinator.

When I read about Imprint and the job description for Coordinator, I didn’t truly trust it was real.  I had been wanting to transition into the event world for a while, yet every job I shadowed or looked into did not match my ideas –  which were quickly becoming dreams – of what I thought being an event planner would be. I wanted a chance to use my creativity, to build relationships with clients and help bring their ideas to fruition in ways they could not imagine. I wanted to learn from experienced individuals in the event industry, network with other people like me, and push the limits of what a team could accomplish.

Joining Imprint has been a dream realized. Disney was a fantastic playground for me to learn and grow, but they are a well-oiled machine with a fairly strict training guide to keep it that way.  All of their services are provided in-house from staffing to staging to entertainment, which can be convenient for the guest and guarantees consistent service, but it also means the events are routine and produced regularly.  As Ariel would say… “I want more.”

When a client works with Imprint Group, we don’t hand over a list of packaged events they can choose from.  With every client, we spend a lot of time understanding their goals, the message they’re trying to convey, the makeup of the audience and the overall feeling they want their attendees to walk away with. We develop a story board of ideas, personalized to our client for their event. We send customized proposals to every person we work with giving validity to our mantra “Events with Identity.”  I believe this has a far greater impact then the mass-produced experiences most traditional DMCs offer, and our clients agree.  That’s why more than 75% of our customers come back year after year for our services.

Other companies talk branding, theming, and forming lasting relationships with their guests or clients, but Imprint Group acts on all of those and brings them to a whole other level that sets us apart.

by Carolyn Carpuso, Creative Solutions Coordinator


Filed under: Creative Branding & Design, Things We Love

The Rebrand Process: From AXS to Imprint Group

AXS Group Team Employee John G

When you start talking about a rebrand for a company, the first and most important thing you must ask (and really understand) is WHY? First, because this is a painful process and why go through it if you don’t have to? But more so, to ensure you understand your brand so any change is long lasting and felt by your audience. This is who we became the Imprint Group.

For us, we have spent the past few years building momentum and developing our approach in a way that truly feels different as a company. As we’ve improved our game, we determined that what’s important to us about what we do, is delivering a real IDENTITY to each and every event. We always aim to make our client’s brand felt in a way that advances their agenda.

Becoming Imprint Group…

Our job is to help them make an impression, or an IMPRINT if you will. Ultimately, we decided that a unique approach and unique culture deserved a new name. A name that would clearly define our vision and goal. So Imprint Group was born! “Events with Identity” serves as our tagline making our message clear.

But how can you take an idea or new brand and bring it to life? We wanted the brand to be “felt” not “heard.” For me, I always knew I wanted to utilize a fingerprint as the logotype. But I was unsure of the color. After late night creative conversations with the team, we rested on a multi-colored thumbprint to represent color psychologies. I mean, every event is different, right? We didn’t just stop there, though. We needed to convey the perfect brand voice, essence, image, and overall care that we have for our clients in a single image. From the font all the way to the lexicon used in conversation, it needs to be consistent with the idea that we are easy to talk to and care about making your event distinct.

Once we had a true understanding of the overall feel and intangibles, the rest fell into place pretty easily. Following a standard that was first set with the early discussions of why and how, we created campaigns across multiple platforms to support the roll out of our new brand. From photos, to videos, to giveaways and sponsorships, we aim to leave our own fingerprint on the market.

The rebrand process has been a long haul, but entirely worth it. The focus now is communicating our core values of vision, passion, communication, identity, impact, innovation, and integrity through not only everything that we say, but more importantly everything that we do!

By John Gillette, The Architect / Brand Manager

Filed under: Creative Branding & Design

Have You Heard? Gaylord Goes West!

Destination Management Colorado DMC and Destination Management Company (DMC) Corporate Event Planning Company Imprint Group

Colorado is now an even greater destination for meeting planners thanks to The Gaylord Rockies which is scheduled to open in late 2018 in Aurora, Colorado on 85 acres near Denver International Airport.  The resort near Denver will feature 1,501 guest rooms, including 114 suites, and over 485,000 sq. ft. of flexible meeting, convention, outdoor, exhibit & pre-function space.  Visitors can also enjoy eight dining outlets, a world-class spa and a sprawling indoor/outdoor pool, lazy river & lap pool. The Gaylord Rockies is the fifth resort in the Gaylord family.  Visit their website to learn more!

Imprint Group Colorado DMC and Corporate Event planning Companies Denver Imprint Group Colorado DMC and Corporate Event planning Companies Denver







Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas.    Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas.

Filed under: Colorado, Destination Management, Meetings

Non-Profit Spotlight: Courageous Faces

Destination Management Colorado DMC and Destination Management Company (DMC) Corporate Event Planning Company Imprint Group

Imprint group couldn’t have been more proud to support the Courageous Faces Foundation at their annual gala in May by providing this special event with our event production services.

Courageous Faces is an incredible organization that works tirelessly to bring awareness and education to the public about people with disabilities, primarily to help people see them as people first regardless of genetics, injuries, illness or otherwise. The Foundation uses the gala to raise money, but most importantly to make the “Faces” of the Foundation feel like SuperHeroes for a day.

Imprint Group designed SuperHero movie posters, produced a customized SuperHero show and managed the overall event. Watching the “Faces” and their families receive their hero welcome and be celebrated throughout the evening was all the reward we needed for a job well done. Congrats to Courageous Faces on an incredible gala this year and thank you for letting Imprint Group be a small part of the incredible impact you’re making on the world! Learn more about Courageous Faces here.

Filed under: Colorado, Special Events

Imprint Group Internship Review

Imprint Group is a full-service Event Production and Destination Management Company (DMC) proving Event Management for Corporate Event Planning, Special Events, Live Entertainment, Destination Management Services, Creative Branding, Event Production and more in Denver, Florida & Las Vegas.

My internship with the Imprint Group over the past couple months has been one of fun, learning and loads of new experiences.  From day one I felt welcomed into this very close group of people that seemed to have a very unique but strong bond.  I was immediately empowered to be myself to the fullest and was made to not be afraid to speak up with ideas.  When I initially interviewed for the internship I had no idea the variety of events they are a part of and the depth of knowledge the company as a whole has.  It has been a dream internship in a lot of ways and has allowed me to broaden my knowledge and garner some much valued industry experience.  As wide ranging as I thought my knowledge of the events world was before interning with the Imprint Group, it has become so much deeper and filled in the missing holes.

The best part about this entire experience is the amount of trust we have all been given and how we have been made to feel integral to the operation.  Whether it was being asked to source venues for a client, putting together a proposal or actually stage-managing an event, we were always empowered to do the very best we could.  My personal favorite experience thus far is definitely the chance I had to stage-manage the Courageous Faces event.  It was a rush like I had never felt before while the show was going on and I had to make sense of all of the different things I was hearing, between the headset, the show and whoever I was escorting to the stage at the time. It was also a really cool event because I was asked to help create the Powerpoint for the program and seeing it up live and on multiple screens was great.  This was truly just another example of how they have empowered us throughout this entire experience.

Most surprising of all throughout this experience is how far the reach of The Imprint Group really goes.  The breadth of the company as a whole is second to very few.  It has been fantastic to get an inside look with an organization that has connections in every essential area of any event, whether it is weddings, social or corporate events of any size.  The more I have learned about everyone on the team the more I am impressed by the combined experiences they all have.  It is extremely easy to come in and work everyday, even when it is for free, when you know you are working with some extremely relevant, experienced and knowledgeable people in the industry you strive to be a part of.  The people you surround yourself with and the network you keep say a lot about you and play a huge part in molding your professional self.

I am very proud to say that I have had the chance to work with this amazing group of people and I know this experience will take me far in life.  Throughout this time I have learned so much more about the industry, the technologies and programs that are currently being used in it and about myself as a whole and what I want out of a workplace.  One thing is certain at this point, any place I work in the future is going to have huge shoes to fill as far as workplace culture, environment and cohesiveness.  I believe the reason The Imprint Group is able to make the impossible, possible is due to the amazing teamwork and collaborative environment that has been created by the entire executive team.

Filed under: Colorado