Author: Nicole Marsh


Destination Management Las Vegas and Special Events Company in Nevada


LAS VEGAS, NV — Imprint Group, an event, production and destination management company proudly serving Colorado since 1969, announced today the company has added AWG Destination Management Services, a longstanding DMC in the Las Vegas market, into its portfolio of destinations.  This rounds out Imprint’s trio of top tier destinations to include Colorado, Florida and Las Vegas.

AWG Destination Management was founded 27 years ago by Alan Waxler, who also owns and operates AWG Ambassador, a premier transportation provider in Las Vegas and surrounding communities. Waxler will assume a business development and advisory role for Imprint Group, and the current AWG staff will continue to provide their expertise under the Imprint Events Las Vegas banner.

“We are excited to combine our systems, processes and proven track record with the incredible team of Vegas experts at AWG under the Imprint brand,” said Nicole Marsh, CMP, DMCP and partner of Imprint Group. “Our company is special, we have a diverse team with varied skills, immense creativity and infectious personalities. We make the client’s needs and goals our top priority and customize our work to envision and execute events that have their own identity. The client, the venue, the theme, the entertainment, the décor… everything about a given event should come together to create a distinct experience that you haven’t had before – like its own DNA.”

Imprint Group was recently named “Best DMC” in the Southwest Region in the inaugural Stella Awards, which recognizes industry leaders in innovation and customer service. Imprint, headquartered in Denver, CO with an additional office in Orlando, FL, has provided entertainment and production services to clients in Vegas for years, but now, with the addition of AWG, will have a fulltime presence and provide the full array of DMC services to its roster of clients visiting Las Vegas.

“AWG has been family owned and operated for 27 years, this company was built on a love and appreciation for what makes Vegas special,” said Waxler. “I’m excited that the spirit of AWG will live on through Imprint Group, another independently owned DMC with a stellar reputation in the industry for their creativity, innovative approach, impeccable customer service and quality execution.”

Imprint Group is headquartered in Colorado serving Denver, Colorado Springs and the Rocky Mountain Resorts; and also has an office in Florida serving the Orlando, Amelia Island, Jacksonville and Tampa markets.  Imprint’s Nevada office will serve Las Vegas, Henderson, Lake Las Vegas and Summerlin.  Imprint is proud to be the DMC Network partner in all three markets.

Services provided by Imprint Group include:

Visit or call 800.432.1492 today to inquire about our company and services.

Filed under: Destination Management, Meetings and Events, Nevada

Last Minute Ideas for Outings this Holiday Season

December is always the most wonderful time of the year, and there’s still time to get into the holiday spirit and enjoy some special events! Grab a cup of hot cocoa, press play on your favorite holiday tune, and read on to find out about a variety of exciting things going on around Denver before the holiday season ends.

Special Events in Denver, Colorado for the Holidays

For The Sightseeing Lovers…

Special Events and Event Production for a Holiday Event Blossoms of Light

Now – January 1, 2018 (Includes Dec. 24th, 25th, & 31st)

5:00 PM – 9:00 PM

Location: Denver Botanic Gardens (York Street)

Spend an evening walking through a twinkling winter wonderland at the Denver Botanic Gardens. Each year at the holidays the gardens are transformed into an amazing sight for all to see (bonus: this is also a great activity to take the kiddos to!). Grab a warm drink, stroll through the gardens, and take in all of the magnificent lights! Take advantage of the advanced purchase pricing and buy your tickets here!

For The Ice Skating Enthusiasts (And Travelers) to Colorado…

Holiday Events, Special Events and Destination Services Imprint GroupIce Skating Rink at Denver International Airport

Now — 2017 – Sunday, January 7th, 2018

9:00 AM – 9:00 PM

Location: Denver International Airport Plaza

Whether you’re traveling for the holidays, picking up family arriving into town, or simply want to indulge in a classic winter pastime, Denver International Airport’s Ice Skating Rink is the perfect activity for you. Even better, this experience is completely free of charge. Don’t have ice skates? No problem. Complimentary skates are offered at the rink for all participants. This is a family friendly activity that kids and adults alike will enjoy! Check out DEN airports other fun holiday offerings here!

For The Theater Goers in Colorado…

Colorado DMC and Colorado Corporate Event Planning CompaniesHome for the Holidays

Now – Sunday, December 17th

Location: Lone Tree Arts Center

A popular Holiday favorite around town, Home For The Holidays is back and brand new for the 2017 season! This family-friendly show will dazzle audiences with singers, dancers, drummers, and holiday songs…oh and not to forget, a visit from the man himself…Santa! Get your family and friends together and make it an evening at the theater! You can find show times and tickets here!


For The Lover of All Things Denver & Local…

Colorado DMC and Colorado Destination Management Company (DMC)Denver Christkindl Market

Now – December 23rd

Location: Skyline Park

Denver will kick off its 17th Annual Christkindl Market on Friday, November 17th. This annual market is organized by the German American Chamber of Commerce and the German Cultural Foundation. This event strives to bring you a little piece of German tradition through German, European, and local craft vendors, authentic food and drink (Gluehwein anyone??), and live entertainment. The Christkindl market delivers old world charm and all of the Christmas feels to Denver’s Skyline Park, located on 16th Street mall and Arapahoe. Find out more about vendors, timing, and directions to the market here!

These events are favorites among Imprint Events, but they are not the only things happening around Denver this holiday season! To learn about more holiday happenings around town check out The Visit Denver website! Happy Holidays!

By Emily Bonneau, Creative Solutions Coordinator, The Spark

Filed under: Colorado, Destination Management, Things We Love

Destination Spotlight: Colorado Springs, CO

Colorado Springs: A Colorado Gem for Special Events & Activities

One of our favorite locations Imprint Group services as a Destination Management Company (DMC) is Colorado Springs. Colorado Springs is a beautiful place that’s fun to visit any time of year, but take it from us…the holiday season in the Springs is especially magical.

There are activities for every member of the family and in any terrain – from the parade of lights downtown to sleigh rides in the hills, you get the best of city and country holiday life in Colorado Springs.

Enjoy a Christmas Stroll hand-in-hand with your family during “Dickens on the Avenue” as part of Old Colorado City’s Christmas Stroll. Wear your favorite holiday sweater and enjoy entertainment, food, Santa sightings and more from Nov. 25-26th.

Can’t make it this month? The Annual Holiday Stroll in downtown Colorado Springs is Dec. 6th when stores stay open late for one night only.

Visit the world-famous Broadmoor Hotel for some special holiday entertainment – the annual Broadmoor Holiday Show (multiple dates in December) is for children of all ages and this year will be headlined by Grammy-Award winning artist Debby Boone.

When in Colorado Springs, plan a visit to Sevan Falls when you go to the Broadmoor for the Third Annual Winter Lights event, where the entire canyon is lit up with more than 100,000 individual white lights on Friday, Saturday and Sunday nights from Nov. 18 through Feb. 25.

Holiday light viewing is plentiful in the Springs, check out the Festival of Lights Parade on Dec. 2 downtown or the Cheyenne Mountain Zoo’s Electric Safari during weekends in December featuring nearly one million lights throughout the zoo.

If you have kids, make sure you schedule time for the Santa Express Train, where families dress in their pajamas, enjoy free hot chocolate and a beautiful train trip to the “North Pole” to visit Santa in Christmas Town. Three Colorado Springs departures are scheduled daily from Nov. 17th through Dec. 28th. 

For more information about the ideas above and the plethora of other great holiday options in Colorado Springs, read here.

Imprint Group is your premier Destination Management (DMC) partner in Colorado Springs, and here to help you plan your next special event, handle your transportation needs, be your right hand for your next event or coordinate activities for the week.

Filed under: Colorado, Destination Management, Live Music and Entertainment

No More Holiday Gift Baskets

Before you turn to the traditional gift basket for the holidays, as a token of your appreciation at work or for a friend, let Imprint Group give you a fresh take on the ‘ol basket standby with something sure to impress your giftee.

Don’t get me wrong, I thoroughly enjoy the gift of food. Anytime I’ve personally received a gift basket of yummy treats, I look upon those premium chocolates, the bottle of wine and the gourmet mini-pretzels and I melt a little inside. In fact, food might be my love language. But with every gift basket you know that they were pre-ordered online and made to fit the masses, which means my connection to that person, the giver, immediately runs short the moment the leftovers hit the garbage can.

At Imprint Group, we are a people-oriented industry. As “creatives” we consistently engage with our clients regarding their event planning needs. We take the same “people-oriented” approach when it comes time to picking out that special holiday gift for our favorite client. Gift giving is all about sharing. Sharing comes out of a love or respect for that intended person. You are essentially saying, “I care enough about you, I am going to get you a gift that means something to YOU.”  So, how to we move BEYOND the traditional gift basket? Here is a list of my top 5 favorite holiday gifts for clients for 2017:

Imprint Group is a Colorado Event Planning Company Specializing in Destination Management Services, Corporate Event Planning & Event Production in Denver. Imprint Group is a Colorado Event Planning Company Specializing in Destination Management Services, Corporate Event Planning & Event Production in Denver.







Local Brews and Booze Gift:  Give your guests a local Denver flair with a Mini Christmas Ale Keg from Breckenridge Brewery & Mini Laws Whiskey Bottles. Both local companies, these adorable mini gifts will sure to be memorable for guests. Remember, booze is always better when shared among friends!

Colorado's top Destination Management Company. Award-Wining Colorado Corporate Event & Meeting Planning Company. Corporate Event Management at it's finest.

The Give-Back Gift: Companies like Giftback & Kiva are organizations that offers gift cards that allow the recipient to choose the borrower he or she wants to support. Our clients have the ownership and choice of their preferred organization to support!

Colorado's top Destination Management Company. Award-Wining Colorado Corporate Event & Meeting Planning Company. Corporate Event Management at it's finest.

“Coloradical” Clothes: Whether you’re a native or a native at heart, repping Colorado is an important aspect of life in the Centennial state. Luckily, Mile High designers have caught on and created some stylish looks that any “local” could love. Give some cozy items like a “Coloradical” Hat or a state flag adorned ski jacket or sweatshirt.

Denver DMC | Colorado Destination Management Company (DMC) | Corporate Event Planning Colorado | Denver Event Planning | Colorado Corporate Events | Imprint Group ColoradoA Local Membership: For the museum lovers, consider giving your client a year-long member ship to a local museum. Whether it’s art or science, they can keep going back and enjoy the membership perks as well (bringing guests, attending special exhibits etc.)

Colorado's Premier Destination Management Company (DMC). Industry Leader in Corporate Meetings & Denver Event Planning | Award-Winning Corporate Events & Colorado Meeting Planning Company | Imprint Group

The Sweet Tooth: Now I’m not going to disparage all food-related gift ideas. Take the initiative and support a Colorado local shop like Temper Chocolates, located at the Denver Central Market in Downtown Denver. Producing chocolates before your eyes, you can choose from an eclectic assortment of ready-made truffles. Not only are these eye-catching sweet treats, but they are super yummy as well!


By Megan Holland, Creative Solutions Manager

Filed under: Live Music and Entertainment


Colorado DMC | Florida DMC | Las Vegas DMC | Destination Management Company (DMC) and Corporate Event & Meeting Planing in Colorado, Florida, Nevada and Beyond! | Imprint Group

Friday, Nov. 10, 2017

Franny Starkey, 303-623-1492

DENVER, Colo – Imprint Group, formerly AXS, was honored to be named as the “Best DMC” in Southwest region in the first Annual Stella Awards.

The Stella Awards, sponsored by the Northstar Meetings Group, is meant to “recognize suppliers that consistently deliver quality service and innovation to meetings and events worldwide.” Winners were chosen by a panel of expert judges from the event industry. Northstar Meetings Group Senior VP and Chief Content Director Lori Cioffi said, “Ultimately, the winners are our picks for the best of the best. This program shines a light on the truly outstanding organizations in our industry.”

Imprint is proud to be named “the Best” among several other stand-out Colorado industry leaders – The Broadmoor, Gateway Canyons Resort & Spa, Beaver Run Resort & Conference Center; and the Hyatt Regency Colorado Convention Center.

“We are humbled by this recognition,” said Nicole Marsh, Imprint Group Partner, “The Stella Awards is about peers recognizing the work of fellow peers, so this award is particularly meaningful. We pride ourselves on putting innovation and exceptional customer service first in our day-to-day work and we are grateful to be recognized for that effort by Northstar Meetings Group with this inaugural Stella Award.”

Imprint Group is a full-service event transformation company with meeting and event experts in various disciplines to provide the ever-powerful value add to any project. Clients recognize the Imprint Group difference through our high standard of professionalism and service, ensuring a consistent and flawless meeting and event experience, every time.

Services provided by Imprint Group include:

• Branding & Design
• Destination Management Company (DMC)
• Live Music & Entertainment
• Event Production Services
• Teambuilding
• Tours & Attractions

Visit or call 1-303-623-1492 today to inquire about our services!


Filed under: Live Music and Entertainment

Increase Attendance at Your Next Event!

Imprint Group Wants to Help Make Your Next Event a Success

AXS Group Team Employee MarcieAs event organizers know, there are many critical details that go into planning a successful event no matter how large or how small the program. The most crucial piece of the event is the attendee! At the end of the day, Imprint Group plans events with a purpose in mind for a specific audience, so how can we ensure a good turn-out for events and increase attendance?

How to Promote Your Next Corporate Event, Special Event or Meeting for Increased Attendance:

  • Focus on the objectives. Work with key stakeholders to understand the goals and outcomes you want to achieve for the program. This will make it easier to connect with your attendees and learn more about what they want or how they learn and respond to the content.
  • Choose an appropriate location, date and time! This is another crucial piece of planning an event. Location is important as you’ll want a memorable destination but one that is also convenient and affordable. Keep in mind where your stakeholders are from and how they will travel to attend. If they will all be arriving late night and jet-lagged, do you want the first day to be an early start or should you budget in some time for guests to ease into the new time zone comfortably. Unless you plan to piggyback off a competing or similar event, be careful not to schedule your event at the same time as another event that your attendees will want to participate in.
  • Invite early and follow up regularly. Create fun teaser clips for the event, any featured talent or speakers? Running a contest or promotion? Post updates regularly across various platforms to keep people interested and engaged. Clearly communicate the benefits of attending the event and give attendees something to look forward to!
  • Look for Event Partners. Build relationships with sponsors or industry groups and look for unique opportunities to cross-promote. You’ll gain more exposure and reach a wider audience. Working with sponsors you can promote exciting product launches or special training opportunities for your attendees.
  • Streamline the registration process. Make it easy for stakeholders to find event details and register for sessions. Offering tours and other optional activities? Keep these consistent with your registration system so you can mitigate the number of questions and confusion for attendees.
  • Invite and embrace digital attendees. Technology now allows attendees to participate no matter where they are in case they can’t physically attend the conference due to schedule commitments, cancelled flights, expensive travel, and many other obstacles.
  • Lastly, follow-up and use the feedback to improve. After the event, do a recap of the program– what did and didn’t work well for the group? Ask attendees for feedback to see where you can improve. Offer incentives or special offers for returned surveys. Be sure to take your notes and all provided feedback to your planning meetings to improve the experience for next time.

By Marcie Lapehn, Operations Manager

Filed under: Meetings and Events, Nevada

Tips for Working with a Caterer

Imprint Group is comprised of experienced industry leaders with extensive backgrounds from all over the event planning community, which is what makes us so knowledgable about every aspect of Destination Management and Event Planning. Catering is no exception and at Imprint Group, John Collins has over a decade of experience in this field to give you the best insight for working with a caterer.

Corporate Event Planning Company specializing in Event Management & Destination Management Services for Meeting Planners in Denver, Florida & Las Vegas.

I started my career in the hotel industry doing a series of jobs from pool boy to serving as the Assistant Director of Banquets at a Westin and a lot of other things in between including as a CSM for 8 years. Now, I serve as Imprint’s Director of Operations managing our incredible team and serving as the main liaison between our office and our vendors. One of the constant threads throughout my career has been my work with incredible caterers and some not-so-incredible caterers. Food and food service is a vital part of the success or failure of an event. You can do everything right, but if the food is late or ill-prepared, it’s a difficult road to recover. Here are some tips I shared with my team on how to work with a caterer:

  • What’s your preference? Is there a preferred list of caterers that you need to choose from depending on the venue? Some venues require that you work with a pre-approved list of caterers.  Be sure to check with your venue prior to contracting your caterer.
  • Got staff? Staffing levels generally vary depending on the service type.  Be sure that the caterer is staffed properly to ensure the proper execution of you catering services based on the following service types:
    • Platted breakfast – one server per 30 guests
    • Platted Lunch – one server per 25 guests
    • Buffet lunch/breakfast – one server per 40 guests
    • Platted Dinner – one server per 20 guests
    • Buffet Dinner – one server per 30 guests
    • Bars – one bartender per 100 guests
  • What’s your order? Be sure to provide a well-rounded menu for your guests.  Try to include a beef, chicken and vegetarian option whenever possible.  Getting meal selection is imperative when offering a choice of meals.  When collecting meal choices is logistically challenging it is sometimes best to offer a duel entrée such as a Chicken/Salmon entrée.  Always be aware of any dietary restrictions, weather for diet or religious reasons and be sure to include these request in your catering order.
  • Hungry huh? Always ask the caterer how many ounces the entrée selection consists of (i.e. 6oz vs. 8 oz. steak) and how many pieces per person they are providing when ordering hors d’ oeuvres.  Here are some common serving suggestions for hors d’ oeuvres:
    • One hour reception followed by dinner – 3 pieces per person
    • One hour afternoon reception – 8 pieces per person
    • Evening Reception – 7-8 pieces for the first hour, 6-7 for the second hour
    • For longer evening receptions – 12-15 pieces per person
  • Save me a seat! No one wants to sit an overcrowded table.  Use these guidelines when determining your seating arraignments:
    • 60” rounds – 8-9 people per table
    • 66” rounds – 9-10 people per table
    • 72” rounds – 10-11 people per table

by John Collins, Director of Operations

Filed under: Colorado, Destination Management, Meetings, Meetings and Events, Multi-day Conference

New Venue Alert: Topgolf comes to Orlando!

Imprint Group is a full-service entertainment company specializing in special events, entertainment, event production & technology. Elevate the ordinary to extraordinary!Looking for the next best venue in Orlando? Imprint Group knows it and can help you create a fun & memorable experience at Topgolf in Orlando.

Earlier this month I had the opportunity to attend the first preview of Topgolf Orlando which officially opened to the public on October 20th. Our industry is buzzing about this new entertainment venue for its endless group and special event possibilities!

For those of you, like myself, who have never visited a Topgolf facility before, it is most similar to a driving range but much fancier, more game options, and more of a party. There are multiple levels with golf bays along the perimeter, accommodating up to 6 golfers each, and while the bays are under an overhang attached to the building, they face outside. Inside each bay is a touch screen, filled with different games the golfers can choose from to evolve the mundane driver range feel into a more exciting game. The games reminded me of the pre-loaded games inside a dart machine, but rather than throwing darts, you are driving golf balls different lengths or into different targets out on the green.

Special to the view here in Orlando, is the Orlando Eye that can be seen on the left side of the netted-in area. (See photos below to better understand this venue). Topgolf is in a great location directly behind Andretti Karting & Games, sharing a street with the Convention Center, right next to the busy and growing International Drive, less than 10 minutes from Universal, and less than 30 minutes from Disney. What sets this location apart is the abundance of parking. The parking lot if huge and can easily accommodate busses and shuttles driving up to pick up and drop off.

Group outings are anticipated and well done at this location with easy check-in, plenty of meetings space for all needs and delicious in-house catering. Topgolf catering is tasty and innovative with items such as their injectable donut hole! These are delicious freshly made donut holes that are served with syringes filled with various fillings such as chocolate, Bavarian crème, and jelly which you then get to insert and fill the donuts holes of your choosing.

Imprint Group has the pulse on all the indoor rental and meeting spaces groups can utilize but you are able to have food catered even if you do not use one of these spaces. Topgolf will set up a table next to your group’s golf bay with the food.

A fun touch they added to some of their meeting space is white dry-erase walls with mounted TV’s so you can have a proposal or PowerPoint playing on the TV and be taking notes on the wall around it! For groups looking to host teambuilding sessions, these can easily be done in the meeting spaces if bringing in teambuilding, by utilizing the games to encourage friendly competition out in the golf bays, or by hosting tournaments organized by Topgolf. Purchase award packages from the events team to award your players with trophies or medals or fun Topgolf swag bags for participation to commemorate their efforts and offer tangible memories.

Topgolf is definitely a must-see venue this season and will continue to be a favorite here in Orlando. I am excited to go back and practice my golf game with friends and work with you as your Imprint Group partner in 2018 and beyond!

By Carolyn Capurso, Creative Solutions Coordinator

Filed under: Destination Management, Florida, Teambuilding, Things We Love

Moving Party for Western Union!

Corporate Event Planning Company in Denver, Florida & Las Vegas | Event Management | Imprint GroupImprint Group Welcomes Western Union HQ to Denver with Multiple Special Events

Congrats to one of our favorite, longtime clients Western Union on their global HQ move to Denver! This past Thursday, Imprint Group and the event production team produced a series of special events that helped announce Western Union’s global office move from Englewood into Denver, which included a pep rally, community service events across Colorado, a dinner for leadership and a rooftop LED party to unveil the new yellow glowing sign along Interstate 25 for its employees.

Corporate Event Planning Company in Denver, Florida & Las Vegas | Event Management | Imprint GroupImprint Group’s favorite features from the event included a 7:30am pep rally for more than 500 employees with surprise appearances by the Denver Stampede, Rocky and dancers from the Denver Nuggets; transferring those guests in 17 buses, all wrapped with the Western Union logo, to service projects across the metro area; a “moving” party on the 15th Floor of their new building prefabrication using branded moving boxes to create a cocktail and dinner space; and the incredible LED after party where our entertainers put on a custom show to unveil Western Union’s new sign, lit for everyone in Denver to see! Check out the press coverage of the events here.

Filed under: Colorado, Special Events

All the Fall Feels in Florida

Florida DMC and Corporate Event Planning Company Imprint Group

Destination Florida: Fall Events Not To Miss

One of my favorite reasons to live in Florida (and of course, be a member of the Imprint Group event production team) is the seasons. This may sound funny to most people since Florida doesn’t have the traditional seasonal change like Colorado, but Floridians use any excuse to celebrate!

The palm fronds do not change color or fall, the wind does not turn cold, and we are not dressed in Patagonia jackets and Ugg boots as soon as the calendar reads September 22nd. We do not have a definitive date in Florida for when to celebrate, the seasons do not tell us, so we celebrate even longer than the locations that live by those standards and we love it! September 1st, you will find me decorating my home for Fall and lighting leaf and apple scented candles with a Pumpkin Spice Latte in hand. It is cliché and it is beautiful.

Each Fall, the theme parks re-decorate in incredible detail to truly make you feel a little chillier and crave caramel apples and cider. Magic Kingdom is transformed and the haunts come out to play during Mickey’s Not So Scary Halloween Party. Children and adults, alike, are expected to dress up and trick or treat! Universal gets in on the action as well, with their “Halloween Horror Nights” drawing crowds from across the world to walk through the park getting scared at every turn! Legoland opens up on selected weekends for “Brick or Treat” where kids of all ages takeover the park begging for treats in their adorable costumes.

Two of my favorite fall activities in Orlando are the Oktoberfest festivals and visiting one of my favorite places, Celebration. Celebration is a small town in the Orlando area created to look like a small New England town. They decorate the town for every holiday, and for Fall they offer a pumpkin patch, a haunted house, fall festivals on the weekends, and the community really gets in to decorating, making a drive through the neighborhoods to see the spooky decorations an event in itself. You might see the house that’s turned into a giant pirate ship with a huge façade out front and the owners and their friends dressed as pirates handing out candy and scaring passersby.

Oktoberfest is celebrated in Celebration as well as many other locations across Orlando and is a great chance to try local craft beers. One of my favorites is Jake’s Beer Festival at Loew’s Royal Pacific, filled with live music, food, swag, lawn games, and all the local beer you could ask for!

Finally, being a big foodie, Orlando is my eating playground in the Fall! While the city’s Magical Dining Month ends Oct. 12th, where visitors can dine out at more than 100 restaurants at discounted rates, the Epcot International Food & Wine Festival continues through Nov. 13. Guest circle the World Showcase while sampling food and wine from each destination. New eating stations this year include a Coastal Eats booth and a Cheese Studio. Yum!  The Disney Swan & Dolphin Food & Wine Classic is Oct. 27-28, where award-winning chefs show off their best eats. Don’t miss the Sunday Bubbles Brunch on Oct. 29!

Fall really is one of the best times to visit Orlando, the weather and activities just can’t be beat! Imprint Group is always here to make your visit, conference, meeting or event a memorable one!

By Carolyn Capurso


Filed under: Destination Management, Florida, Things We Love, Tours & Attractions